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    With BE YOUtiful we aim to…

    RECLAIM the beauty and power that is YOU.  It’s about recognizing your own gifts, beauty, and strength – letting your own unique light shine. Because it’s through this that we can live up to our own potential, follow our dreams, and have the greatest impact on the world and the people around us. 

    PUSH BACK against a world that compares, that passes value judgements, and measures our every detail against some “ideal” standard. 

    WORK TOGETHER to create a supportive community that encourages those around us to recognize and value their own unique beauty.  Let’s help to educate each other on what healthy is and how it can look different on different people.  Let’s work to support and empower each other by reminding each other that every body is beautiful.

    CELEBRATE all body types as well as all types and levels of activity.  We think that progress should be measured on an individual basis – we ALL need to strive to improve ourselves (in every aspect of our lives – school or work, physical fitness, and in our relationships), but what it looks like will be different for each one of us.

    SHOW that when we are authentic and true to ourselves, we are beautiful.  We are powerful.  And we are enough. 



    Please join us on October 18th, 2017 by posting a BE YOUtiful photo to your Instagram and/or Facebook.

    Photos can be of: (1) yourself (see photo guidelines) or (2) a re-post of the BE YOUtiful sign 




    • Already own a Handful bra and Momentum Motivate Wrap? Then simply download the sign here, print out at home, and you’re ready to snap your pic to post on October 18th!
    • Not quite sure you want to post a photo of yourself? A great option is to re-post our BE YOUtiful.jpg on your feed on October 18th!
    • Everyone who purchases a #BeYOUtiful sale item will receive a printed sign to use for their October 18th photo!